Our process for creating a web presence is tailored to the client’s needs but balanced to meet goals with maximum efficiency. Often, our clients are unfamiliar with the technical aspects of creating a website. We go out of our way to make it as simple and meaningful as possible.

To best serve our clients, our process is divided into four areas:

1. Design

Creating a site that looks good is at the core of any good web project. Site designs on the web vary widely from the utilitarian to the dramatic and everywhere in between. We treat each site individually, applying whatever graphic model is most effective for the project. Some companies like very dynamic and artistic designs while others choose something more simplistic.

Most important is matching the individual style of the client with the web environment. This includes incorporating corporate branding, logos and color schemes used by the client and modifying or creating them when necessary. Connecting the visual style of a company's online presence to its offline collateral is necessary for creating a strong brand identity.

Whether it is use of simple graphic designs or complex Flash animations, we work with our clients to provide what best works for them and their customers.

2. Development

In addition to looking good, a website must work well. Development encompasses the creation of code and custom applications designed to extend the capabilities of any website to make it easier and more enjoyable to use.

Our approach is to create software applications that are easy to manage and will give potential customers opportunities to interact with you. Email forms, product databases, email newsletters with mass-mail capabilities, news generation applications, online polls and interactive calendars are just a few features that can make your site functional for you and interactive for your customers.

3. Usability

No matter how great your site looks or how informative it may be, if your clients do not understand your message or cannot navigate easily, it will be ineffective. Usability is the art of creating meaningful content and practical navigation that helps to drive site traffic and keeps people on your site once they get there.

Our usability efforts integrate with design and development to create concise navigation. After all, if your visitors cannot find what they are looking for easily, they won't bother looking. In addition, we work with clients to adapt text, images, graphics and other files for optimum effectiveness on the internet.

One of the first things we do for clients is prepare a competitor website analysis as a means of defining gaps in the marketplace. By finding the flaws in the way your competitors appraoch potential customers, we can address those issues through practical usability and create a site that addresses the concerns of visitors and gives your business a competitive edge.

Bottom line: creating usable sites for visitors is as important as making them look great and work efficiently.

4. Support

If there is a gap in the web development industry it is customer service. Clients often come to us with stories of web developers who promised a lot but did not deliver once they were paid. We consider ourselves an extension of your business and pride ourselves on working hard to maintain a quality web presence. We believe strongly being trustworthy, committed partners before, during and after your website is up and running.

We also provide clients with high-quality, stable hosting that we manage personally, so your site is available when you need it to be. We provide practical and easily understandable solutions to technical issues and we explain the process so you can make an informed decision. We also provide you with regular maintenance making ourselves available whenever your site needs our attention.

Finally

It is our personal committment to you and your business that sets us apart and it is a matter of personal pride that we deliver on the promise of that committment.